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"Social Contagion in New Product Trial and Repeat."

Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee (2015)

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DOI: 10.1287/MKSC.2014.0888

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/IyengarBL15
Raghuram Iyengar, Christophe Van den Bulte, Jae Young Lee:
Social Contagion in New Product Trial and Repeat. Mark. Sci. 34(3): 408-429 (2015)

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