"Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of ..."

Csilla Horváth, Dennis Fok (2013)

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DOI: 10.1287/MKSC.1120.0748

access: closed

type: Journal Article

metadata version: 2021-10-14

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Csilla Horváth, Dennis Fok:
Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions. Mark. Sci. 32(1): 127-152 (2013)

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