"Market Share Constraints and the Loss Function in Choice-Based Conjoint ..."

Timothy J. Gilbride, Peter J. Lenk, Jeff D. Brazell (2008)

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DOI: 10.1287/MKSC.1080.0369

access: closed

type: Journal Article

metadata version: 2020-05-14

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Timothy J. Gilbride, Peter J. Lenk, Jeff D. Brazell:
Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis. Mark. Sci. 27(6): 995-1011 (2008)

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