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"Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers?"

Beth L. Fossen, David A. Schweidel (2019)

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DOI: 10.1287/MKSC.2018.1139

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/FossenS19
Beth L. Fossen, David A. Schweidel:
Social TV, Advertising, and Sales: Are Social Shows Good for Advertisers? Mark. Sci. 38(2): 274-295 (2019)

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