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"Television Advertising and Online Word-of-Mouth: An Empirical ..."
Beth L. Fossen, David A. Schweidel (2017)
- Beth L. Fossen, David A. Schweidel:
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity. Mark. Sci. 36(1): 105-123 (2017)
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