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"Impact of Political Television Advertisements on Viewers' Response to ..."

Beth L. Fossen, Girish Mallapragada, Anwesha De (2021)

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DOI: 10.1287/MKSC.2020.1260

access: closed

type: Journal Article

metadata version: 2021-04-07

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Beth L. Fossen, Girish Mallapragada, Anwesha De:
Impact of Political Television Advertisements on Viewers' Response to Subsequent Advertisements. Mark. Sci. 40(2): 305-324 (2021)

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