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"Test & Roll: Profit-Maximizing A/B Tests."

Elea McDonnell Feit, Ron Berman (2019)

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DOI: 10.1287/MKSC.2019.1194

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/FeitB19
Elea McDonnell Feit, Ron Berman:
Test & Roll: Profit-Maximizing A/B Tests. Mark. Sci. 38(6): 1038-1058 (2019)

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