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"Introduction to the Special Issue on the Emergence and Impact of ..."

Peter S. Fader, Russell S. Winer (2012)

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DOI: 10.1287/MKSC.1120.0715

access: closed

type: Journal Article

metadata version: 2020-05-14

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Peter S. Fader, Russell S. Winer:
Introduction to the Special Issue on the Emergence and Impact of User-Generated Content. Mark. Sci. 31(3): 369-371 (2012)

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