"Customer-Base Analysis in a Discrete-Time Noncontractual Setting."

Peter S. Fader, Bruce G. S. Hardie, Jen Shang (2010)

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DOI: 10.1287/MKSC.1100.0580

access: closed

type: Journal Article

metadata version: 2024-05-07

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Peter S. Fader, Bruce G. S. Hardie, Jen Shang:
Customer-Base Analysis in a Discrete-Time Noncontractual Setting. Mark. Sci. 29(6): 1086-1108 (2010)

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