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"Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring ..."

Peter S. Fader, Bruce G. S. Hardie (2010)

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DOI: 10.1287/MKSC.1080.0482

access: closed

type: Journal Article

metadata version: 2020-05-14

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Peter S. Fader, Bruce G. S. Hardie:
Customer-Base Valuation in a Contractual Setting: The Perils of Ignoring Heterogeneity. Mark. Sci. 29(1): 85-93 (2010)

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