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"In-Store Media and Distribution Channel Coordination."

Anthony J. Dukes, Yunchuan Liu (2010)

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DOI: 10.1287/mksc.1080.0483

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/DukesL10
Anthony J. Dukes, Yunchuan Liu:
In-Store Media and Distribution Channel Coordination. Mark. Sci. 29(1): 94-107 (2010)

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