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"Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment."
Jean-Pierre Dubé, Xueming Luo, Zheng Fang (2017)
- Jean-Pierre Dubé, Xueming Luo, Zheng Fang:
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment. Mark. Sci. 36(2): 161-186 (2017)
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