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"A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining ..."
Michaela Draganska, Daniel Klapper, Sofia Berto Villas-Boas (2010)
- Michaela Draganska, Daniel Klapper, Sofia Berto Villas-Boas:
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. Mark. Sci. 29(1): 57-74 (2010)
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