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"A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining ..."

Michaela Draganska, Daniel Klapper, Sofia Berto Villas-Boas (2010)

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DOI: 10.1287/MKSC.1080.0472

access: closed

type: Journal Article

metadata version: 2020-05-14

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Michaela Draganska, Daniel Klapper, Sofia Berto Villas-Boas:
A Larger Slice or a Larger Pie? An Empirical Investigation of Bargaining Power in the Distribution Channel. Mark. Sci. 29(1): 57-74 (2010)

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