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"Satisfaction Spillovers Across Categories."

Xiaojing Dong, Pradeep K. Chintagunta (2016)

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DOI: 10.1287/MKSC.2015.0941

access: closed

type: Journal Article

metadata version: 2024-02-05

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Xiaojing Dong, Pradeep K. Chintagunta:
Satisfaction Spillovers Across Categories. Mark. Sci. 35(2): 275-283 (2016)

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