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"The Effects of Online User Reviews on Movie Box Office Performance: ..."

Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman (2010)

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DOI: 10.1287/MKSC.1100.0572

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/ChintaguntaGV10
Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman:
The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets. Mark. Sci. 29(5): 944-957 (2010)

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