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"Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice."

Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada (2012)

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DOI: 10.1287/MKSC.1110.0678

access: closed

type: Journal Article

metadata version: 2023-03-21

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  - https://dblp.org/rec/journals/mktsci/ChintaguntaCC12
Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada:
Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice. Mark. Sci. 31(1): 96-114 (2012)

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