"The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs."

Andrew T. Ching et al. (2016)

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DOI: 10.1287/MKSC.2015.0925

access: closed

type: Journal Article

metadata version: 2024-05-07

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Andrew T. Ching, Robert Clark, Ignatius Horstmann, Hyunwoo Lim:
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs. Mark. Sci. 35(1): 158-181 (2016)

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