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"An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent ..."

Tao Chen, Baohong Sun, Vishal Singh (2009)

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DOI: 10.1287/MKSC.1080.0446

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/ChenSS09
Tao Chen, Baohong Sun, Vishal Singh:
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift. Mark. Sci. 28(4): 740-758 (2009)

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