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"Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis - A ..."

Yupeng Chen, Raghuram Iyengar, Garud Iyengar (2017)

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DOI: 10.1287/MKSC.2016.0992

access: closed

type: Journal Article

metadata version: 2020-05-14

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Yupeng Chen, Raghuram Iyengar, Garud Iyengar:
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis - A Sparse Learning Approach. Mark. Sci. 36(1): 140-156 (2017)

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