Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold ..."

Hernán A. Bruno, Javier Cebollada, Pradeep K. Chintagunta (2018)

> Home

Details and statistics

DOI: 10.1287/MKSC.2018.1088

access: closed

type: Journal Article

metadata version: 2023-03-21

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mktsci/BrunoCC18
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mktsci/BrunoCC18
Hernán A. Bruno, Javier Cebollada, Pradeep K. Chintagunta:
Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior. Mark. Sci. 37(4): 631-648 (2018)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.