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"Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate ..."

Abhishek Borah, Gerard J. Tellis (2014)

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DOI: 10.1287/MKSC.2013.0818

access: closed

type: Journal Article

metadata version: 2020-05-14

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Abhishek Borah, Gerard J. Tellis:
Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations. Mark. Sci. 33(1): 114-133 (2014)

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