"Visibility and Peer Influence in Durable Good Adoption."

Bryan K. Bollinger et al. (2022)

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DOI: 10.1287/MKSC.2021.1306

access: closed

type: Journal Article

metadata version: 2022-08-08

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  - journals/mktsci/BollingerGKS22
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  - https://dblp.org/rec/journals/mktsci/BollingerGKS22
Bryan K. Bollinger, Kenneth T. Gillingham, A. Justin Kirkpatrick, Steven Sexton:
Visibility and Peer Influence in Durable Good Adoption. Mark. Sci. 41(3): 453-476 (2022)

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