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"Beyond the Last Touch: Attribution in Online Advertising."

Ron Berman (2018)

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DOI: 10.1287/MKSC.2018.1104

access: closed

type: Journal Article

metadata version: 2020-05-14

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Ron Berman:
Beyond the Last Touch: Attribution in Online Advertising. Mark. Sci. 37(5): 771-792 (2018)

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