BibTeX record journals/mktsci/AndrewsLFG16

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@article{DBLP:journals/mktsci/AndrewsLFG16,
  author    = {Michelle Andrews and
               Xueming Luo and
               Zheng Fang and
               Anindya Ghose},
  title     = {Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness},
  journal   = {Mark. Sci.},
  volume    = {35},
  number    = {2},
  pages     = {218--233},
  year      = {2016},
  url       = {https://doi.org/10.1287/mksc.2015.0905},
  doi       = {10.1287/mksc.2015.0905},
  timestamp = {Mon, 24 Aug 2020 16:29:13 +0200},
  biburl    = {https://dblp.org/rec/journals/mktsci/AndrewsLFG16.bib},
  bibsource = {dblp computer science bibliography, https://dblp.org}
}
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