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"Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role ..."

Mina Ameri, Elisabeth Honka, Ying Xie (2019)

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DOI: 10.1287/MKSC.2019.1155

access: closed

type: Journal Article

metadata version: 2024-05-07

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Mina Ameri, Elisabeth Honka, Ying Xie:
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network. Mark. Sci. 38(4): 567-583 (2019)

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