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"Keyword Management Costs and "Broad Match" in Sponsored Search Advertising."

Wilfred Amaldoss, Kinshuk Jerath, Amin Sayedi (2016)

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DOI: 10.1287/MKSC.2015.0919

access: closed

type: Journal Article

metadata version: 2020-05-14

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  dblp key:
  - journals/mktsci/AmaldossJS16
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  - https://dblp.org/rec/journals/mktsci/AmaldossJS16
Wilfred Amaldoss, Kinshuk Jerath, Amin Sayedi:
Keyword Management Costs and "Broad Match" in Sponsored Search Advertising. Mark. Sci. 35(2): 259-274 (2016)

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