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"Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis."

Wilfred Amaldoss, Chuan He (2009)

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DOI: 10.1287/MKSC.1080.0411

access: closed

type: Journal Article

metadata version: 2020-05-14

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  - https://dblp.org/rec/journals/mktsci/AmaldossH09
Wilfred Amaldoss, Chuan He:
Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis. Mark. Sci. 28(3): 472-487 (2009)

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