"Realizing Business Benefits Through CRM: Hitting the Right Target in the ..."

Dale Goodhue, Barbara H. Wixom, Hugh J. Watson (2002)

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type: Journal Article

metadata version: 2023-07-04

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Dale Goodhue, Barbara H. Wixom, Hugh J. Watson:
Realizing Business Benefits Through CRM: Hitting the Right Target in the Right Way. MIS Q. Executive 1(2): 4 (2002)

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