"The Value of IT-Enabled Retailer Learning: Personalized Product ..."

Tongxiao "Catherine" Zhang, Ritu Agarwal, Henry C. Lucas Jr. (2011)

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type: Journal Article

metadata version: 2020-05-15

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Tongxiao "Catherine" Zhang, Ritu Agarwal, Henry C. Lucas Jr.:
The Value of IT-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets. MIS Q. 35(4): 859-881 (2011)

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