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"Leveraging Customer Involvement for Fueling Innovation: The Role of ..."

Terence Joseph Vinay Saldanha, Sunil Mithas, Mayuram S. Krishnan (2017)

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DOI: 10.25300/MISQ/2017/41.1.14

access: closed

type: Journal Article

metadata version: 2023-12-17

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  - journals/misq/SaldanhaMK17
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  - https://dblp.org/rec/journals/misq/SaldanhaMK17
Terence Joseph Vinay Saldanha, Sunil Mithas, Mayuram S. Krishnan:
Leveraging Customer Involvement for Fueling Innovation: The Role of Relational and Analytical Information Processing Capabilities. MIS Q. 41(1): 367-396 (2017)

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