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"Buyer Intention to Use Internet-Enabled Reverse Auctions: The Role of ..."
Sunil Mithas, Joni L. Jones, Will Mitchell (2008)
- Sunil Mithas, Joni L. Jones, Will Mitchell:
Buyer Intention to Use Internet-Enabled Reverse Auctions: The Role of Asset Specificity, Product Specialization, and Non-Contractibility. MIS Q. 32(4): 705-724 (2008)
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