"Managing Consumer Privacy Concerns in Personalization: A Strategic ..."

Dong-Joo Lee, Jae-Hyeon Ahn, Youngsok Bang (2011)

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type: Journal Article

metadata version: 2020-05-15

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Dong-Joo Lee, Jae-Hyeon Ahn, Youngsok Bang:
Managing Consumer Privacy Concerns in Personalization: A Strategic Analysis of Privacy Protection. MIS Q. 35(2): 423-444 (2011)

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