"The Effects of Presentation Formats and Task Complexity on Online ..."

Zhenhui Jiang, Izak Benbasat (2007)

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DOI: —

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type: Journal Article

metadata version: 2020-05-15

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Zhenhui Jiang, Izak Benbasat:
The Effects of Presentation Formats and Task Complexity on Online Consumers' Product Understanding. MIS Q. 31(3): 475-500 (2007)

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