"Is Oprah Contagious? The Depth of Diffusion of Demand Shocks in a Product ..."

Eyal Carmi et al. (2017)

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DOI: 10.25300/MISQ/2017/41.1.10

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type: Journal Article

metadata version: 2024-01-24

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Eyal Carmi, Gal Oestreicher-Singer, Uriel Stettner, Arun Sundararajan:
Is Oprah Contagious? The Depth of Diffusion of Demand Shocks in a Product Network. MIS Q. 41(1): 207-221 (2017)

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