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"Product-Line Design in the Presence of Consumers' Anticipated Regret."
Tianxin Zou, Bo Zhou, Baojun Jiang (2020)
- Tianxin Zou, Bo Zhou, Baojun Jiang:
Product-Line Design in the Presence of Consumers' Anticipated Regret. Manag. Sci. 66(12): 5665-5682 (2020)
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