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"Cyclical Bid Adjustments in Search-Engine Advertising."

Xiaoquan (Michael) Zhang, Juan Feng (2011)

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DOI: 10.1287/MNSC.1110.1408

access: closed

type: Journal Article

metadata version: 2020-06-30

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Xiaoquan (Michael) Zhang, Juan Feng:
Cyclical Bid Adjustments in Search-Engine Advertising. Manag. Sci. 57(9): 1703-1719 (2011)

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