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"Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment ..."

Hong Yuan, Miguel I. Gómez, Vithala R. Rao (2013)

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DOI: 10.1287/MNSC.1120.1652

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/YuanGR13
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  - https://dblp.org/rec/journals/mansci/YuanGR13
Hong Yuan, Miguel I. Gómez, Vithala R. Rao:
Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach. Manag. Sci. 59(7): 1709-1724 (2013)

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