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"Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment ..."
Hong Yuan, Miguel I. Gómez, Vithala R. Rao (2013)
- Hong Yuan, Miguel I. Gómez, Vithala R. Rao:
Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach. Manag. Sci. 59(7): 1709-1724 (2013)
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