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"The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the ..."

Sriram Venkataraman, Stefan Stremersch (2007)

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DOI: 10.1287/MNSC.1070.0718

access: closed

type: Journal Article

metadata version: 2020-06-30

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  - journals/mansci/VenkataramanS07
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  - https://dblp.org/rec/journals/mansci/VenkataramanS07
Sriram Venkataraman, Stefan Stremersch:
The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link? Manag. Sci. 53(11): 1688-1701 (2007)

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