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"Selling to Strategic Consumers When Product Value Is Uncertain: The Value ..."

Robert Swinney (2011)

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DOI: 10.1287/MNSC.1110.1360

access: closed

type: Journal Article

metadata version: 2020-06-30

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Robert Swinney:
Selling to Strategic Consumers When Product Value Is Uncertain: The Value of Matching Supply and Demand. Manag. Sci. 57(10): 1737-1751 (2011)

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