"Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium ..."

Upender Subramanian, Ram C. Rao (2016)

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DOI: 10.1287/MNSC.2015.2298

access: closed

type: Journal Article

metadata version: 2020-06-30

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Upender Subramanian, Ram C. Rao:
Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites. Manag. Sci. 62(12): 3555-3575 (2016)

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