Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"The Making of a "Hot Product": A Signaling Explanation of Marketers' ..."

Axel Stock, Subramanian Balachander (2005)

> Home

Details and statistics

DOI: 10.1287/MNSC.1050.0381

access: closed

type: Journal Article

metadata version: 2020-06-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mansci/StockB05
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mansci/StockB05
Axel Stock, Subramanian Balachander:
The Making of a "Hot Product": A Signaling Explanation of Marketers' Scarcity Strategy. Manag. Sci. 51(8): 1181-1192 (2005)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.