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"Pay What You Want as a Marketing Strategy in Monopolistic and ..."

Klaus M. Schmidt, Martin Spann, Robert Zeithammer (2015)

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DOI: 10.1287/MNSC.2014.1946

access: closed

type: Journal Article

metadata version: 2020-06-30

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Klaus M. Schmidt, Martin Spann, Robert Zeithammer:
Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets. Manag. Sci. 61(6): 1217-1236 (2015)

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