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"Increasing Quality Sequence: When Is It an Optimal Product Introduction ..."

Mahmood Pedram, Subramanian Balachander (2015)

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DOI: 10.1287/MNSC.2014.2001

access: closed

type: Journal Article

metadata version: 2020-06-30

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Mahmood Pedram, Subramanian Balachander:
Increasing Quality Sequence: When Is It an Optimal Product Introduction Strategy? Manag. Sci. 61(10): 2487-2494 (2015)

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