"Balancing Acquisition and Retention Spending for Firms with Limited Capacity."

Anton Ovchinnikov, Béatrice Boulu-Reshef, Phillip E. Pfeifer (2014)

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DOI: 10.1287/MNSC.2013.1842

access: closed

type: Journal Article

metadata version: 2020-06-30

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Anton Ovchinnikov, Béatrice Boulu-Reshef, Phillip E. Pfeifer:
Balancing Acquisition and Retention Spending for Firms with Limited Capacity. Manag. Sci. 60(8): 2002-2019 (2014)

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