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"Building Brand Awareness in Dynamic Oligopoly Markets."

Prasad A. Naik, Ashutosh Prasad, Suresh P. Sethi (2008)

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DOI: 10.1287/MNSC.1070.0755

access: closed

type: Journal Article

metadata version: 2023-09-30

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Prasad A. Naik, Ashutosh Prasad, Suresh P. Sethi:
Building Brand Awareness in Dynamic Oligopoly Markets. Manag. Sci. 54(1): 129-138 (2008)

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