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"Are Physicians "Easy Marks"? Quantifying the Effects of Detailing and ..."
Natalie Mizik, Robert Jacobson (2004)
- Natalie Mizik, Robert Jacobson:
Are Physicians "Easy Marks"? Quantifying the Effects of Detailing and Sampling on New Prescriptions. Manag. Sci. 50(12): 1704-1715 (2004)
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