"Brand Value in Social Interaction."

Dmitri Kuksov (2007)

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DOI: 10.1287/MNSC.1070.0720

access: closed

type: Journal Article

metadata version: 2020-06-30

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Dmitri Kuksov:
Brand Value in Social Interaction. Manag. Sci. 53(10): 1634-1644 (2007)

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