Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Cause Marketing: Spillover Effects of Cause-Related Products in a Product ..."

Aradhna Krishna, Uday Rajan (2009)

> Home

Details and statistics

DOI: 10.1287/MNSC.1090.1043

access: closed

type: Journal Article

metadata version: 2020-06-30

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/mansci/KrishnaR09
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/mansci/KrishnaR09
Aradhna Krishna, Uday Rajan:
Cause Marketing: Spillover Effects of Cause-Related Products in a Product Portfolio. Manag. Sci. 55(9): 1469-1485 (2009)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.