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"Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the ..."

Christopher R. Knittel, Victor Stango (2014)

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DOI: 10.1287/MNSC.2013.1749

access: closed

type: Journal Article

metadata version: 2020-06-30

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Christopher R. Knittel, Victor Stango:
Celebrity Endorsements, Firm Value, and Reputation Risk: Evidence from the Tiger Woods Scandal. Manag. Sci. 60(1): 21-37 (2014)

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