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"A General Multiple Distributed Lag Framework for Estimating the Dynamic ..."

Eelco Kappe, Ashley Stadler Blank, Wayne S. DeSarbo (2014)

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DOI: 10.1287/MNSC.2013.1856

access: closed

type: Journal Article

metadata version: 2020-06-30

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Eelco Kappe, Ashley Stadler Blank, Wayne S. DeSarbo:
A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions. Manag. Sci. 60(6): 1489-1510 (2014)

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